We sat down with upcoming artist Pharaoh for a quick interview to learn more about him!
Interviewer: What first got you into music?
Pharaoh: My families very musical; my pops and mum both sing & my folks were big on old school as much as the new school… so when I tell you I got to experience the 90s, I mean even though I was still in pampers, I was saying “what what what” when n.o.r.e. Dropped!
Interviewer: Who or what inspired you to make music?
Pharaoh: I’m always had a huge appetite for music but Michael Jackson and Prince influenced me to lead my life creatively, often impersonating the moonwalker scenes as a kid, but what changed for me was Kanye west and Soulja boy…those two showed me it was more than ok to be myself and to like what I liked…it was until I got older and Chris brown (although I was a huge fan of his since “run it”debuted on 106 & Park) Drake and Asap Rocky became super heavy influences in my life- literally to the point where I was watching the “purple swag” video and said imma do this fr!
Interviewer: What is your creative process like?
Pharaoh: I write a lot of music…like a lot. (2/3hours a day most weeks) but it varies for a number of reasons. I don’t like to force anything & I go w the flow. I could be at work all day and then tell myself imma just write in the morning and then boom next thing u know I’m writing from 2am till dawn…if I write during the day though I tend to get less poetic and more “abstract” with my writing styles.
Interviewer: Has your musical journey had a deliberate direction?
Pharaoh: Kinda. I launched a successful campaign in 2016; even got noticed by hot new hip hop and a few other prominent outlets down here and state side however I cancelled my campaign for too many reasons; in short, it was a direction change. Creatively I didn’t agree with the direction we were heading in (mainly r&b / trap soul content) & I just felt I’d be selling myself short, especially since I pride myself in being versatile. (Doja cat,xxxtentacion,drake) I felt like I was being marginalized before I even got a body of work out. So aside from a lot of other real factors, I felt it would be best to go back to the drawing board and start from ground zero! Plus I’m like a fine wine my music just gets better with time!
Interviewer: What is your biggest musical challenge?
Pharaoh: I’m a perfectionist- I have music I really should’ve dropped eons ago. Fortunately most of my music/content that I’m proud of is literally timeless….I just gotta drop it!
Interviewer: What would you be doing right now, if it wasn’t for your music career?
Pharaoh: Probably teaching or a paid creative of some sort.
Interviewer: How do you feel the Internet has impacted the music business?
Pharaoh: I love what the internet has done and the direction we’re going in is fire. We just gotta be careful on how we gauge things and who we have represent the information that we’re studying or paying attention to…a prominent issue I find is that there are too many people not from the culture speaking on it! & I’m a tolerant person so opinions are just opinions however when “respected” outlets have a biased or uneducated opinion on the culture, the culture is certainly effected. It’s fine for now but down the road it’s gonna effect professionalism if we don’t try and curate our experiences a little better than we’re doing.
Interviewer: What is the best advice you’ve been given?
Pharaoh: Be on time and be yourself. & I used to be a strong believer in just going with the flow but sometimes the tide goes against you and pushes you far out…my point is, there are times where resistance is just futile and then there are others where you’d be able to swim back to shore…that’s like being on time. *(Like you’ll always float somewhere and possibly even end up where you need to be but that’s the equivalent of going with the flow, it’s not always the easiest way to go about things is my point here!)
Interviewer: If you were talking to a younger version of you, what advice would you give yourself?
Pharaoh: Honestly I wouldn’t disturb that young man in the slightest, do you king (*Laughs*)
Interviewer: If you could change anything about the industry, what would it be?
Pharaoh: Umm just less focus on numbers; I feel like if we focus on the content more we’d have a better market. Simply put. & there’s too many ppl copying aesthetics and just overall artistry. That def needs to stop cause lol windex didn’t work my guy & We need to focus on individualism again.
Interviewer: What’s next for you?
Pharaoh: I have my debut project finally dropping! We have NewWaveVisuals and a few other prominent directors from Toronto shooting the singles for this project! Aside from that I have my artist merch that I’m launching however I’m more focused on my clothing line right now. It’s called “immature”. So I’m constantly designing as well as leading a creative team to assist other artists in their endeavours in the city. On the music side, my goal right now is to drop this body of work and then hit them with all the music I’ve had tucked in the last 3 and a half years while I work on this debut album! (Plus features!) I’m bringing back real artist roll outs, so sit back and watch & I’ll see ya in the movies!🤞🏽
If you want to stream Pharaoh's music on Spotify or his socials click HERE!