We sat down with upcoming artist Jhevere for a quick interview to learn more about him!
Who is Jhevere:
Between Kingston, Jamaica and Brooklyn, New York, you will find Jhevere's heart and sound. Grown up in Jamaica off Buju Banton, Whiney and MJ, Jhevere's root influences intersect on a high vibration, like incense at a party. There's a tropical soulfulness that Jhevere brings with his cool and raspy vocal tones and palatable composition.
Interviewer: What first got you into music?
Jhevere: When i turned 8 years old, all i wanted for my birthday was the double-disc greatest hits album from Michael Jackson. From a young age i found music to be important. I started studying the trumpet at age 11, and by age 14 after I'd moved from Jamaica to the United States, i had been teaching myself guitar and recording technology from my home desktop.
Interviewer: Who or what inspired you to make music?
Jhevere:The desire to make music came from within. My older sister dated a popular singer for a little while who was really cool to me. His influence on my choices was subtle, but when i think back, he was one of few examples of persones i knew following that line of passion. As i got older i gravitated towards all the music makers i could find. My grandma Beatrice (R.I.P.) was a wonderful singer who shared her gift within the church. She always encouraged me to follow my passion for music.
Interviewer: What is your creative process like?
Jhevere: My creative process is crazy different depending on the environment. I can never predict it.
A few days ago i was at a studio in Kingston Jamaica where i popped up on my friend Qyor with 1 hour left in his session. The goal was to start SOMETHING together. I asked Qyor to shout a random Key, then i airdropped the studio some chord loops from my collection in that key, but i wasnt feeling any of my picks. With 45 mins left, I quickly took out my MPC from my backpack, found a tempo and laid down a groove. We still needed chords to write a melody, so I told my boy Qyor to hop into the booth and make some chords with his wonderful voice, and he did that expeditiously. So i looped that over the drums i just made.
I then got into the booth and wrote out a chorus lyric from a song title I'd come up with the day before. Then i passed those lyrics to Qyor and asked him him re-sing them in his own interpretation, which he nailed.
Days later i am in Brooklyn New York with a polished instrumental + chorus vocal on this same song because i spent a day building synth chords around me and Qyor's vocals using a Casio keyboard from 1985. It feels like a masterpiece in the making.
Other times, i may be on Zoom with 3 other writers penning for an artist what we all hope to be the artist's next hit song.
Interviewer: Has your musical journey had a deliberate direction?
Jhevere: Yes and no, but mostly yes. Every new skill i learned was to enhance my independence as a creative and diversify my mediums of expression. That put me on the path to becoming a dynamic music producer and a dynamic music artist, which are roles that are limitless when they intersect. Ultimately my goal in life is to thrive while still doing whatever i feel like doing, and wearing different hats allows me that to great lengths.
Interviewer: What is your biggest musical challenge?
Jhevere: My biggest musical challenge is shamefully common. Finishing and releasing work.
Interviewer: What would you be doing right now, if it wasn’t for your music career?
Jhevere: The community I've formed by following my passion for music has been so impactful on my journey that its hard for me to say where I'd be without it.
Interviewer: How do you feel the Internet has impacted the music business?
Jhevere: The internet has democratized the artist discovery process to a great extent, making it possible to make a living independently. Being able to know who your fans are goes a long way. There was a time when only distributors had access to this data. I"ve had folks come out to see me perform because they discovered me on Instagram and that's really dope.
Meanwhile, the internet has some questionable effects too. Nowadays, it's hard to get in front of audiences without having a full package. Because of the internet, being an incredible singer/songwriter alone doesn't seem to cut it anymore if you want to make it in the industry. People want to see snapshots of your day to day life, your personal narratives and also who else of influence you are connected to. Last week i met a few artists while travelling, then went to exchange info with one and realized we were already following each other online. It's really cool the things that the internet can help us manifest.
Interviewer: What is the best advice you’ve been given?
Jhevere: This one is tough since I've been offered a lot of solid personal advice over the years. There's a provocative quote by Pablo Picasso that i think is important. It goes "Good artists copy, great artists steal".
It refers to the fact that everything comes from something. So an artist should shamelessly embrace their influences, not try to reinvent the wheel and be secure that their own unique mix of influences shapes their identity as an artist.
Interviewer: If you were talking to a younger version of you, what advice would you give yourself?
Jhevere: If i could advise a younger version of myself, i would emphasize the importance of documenting everything. Experiences, desires, joy, pain. There's power in pulling creative inspiration from one's own experiences, however significant those experiences may seem in the moment, this journaling serves as a gift to the future self.
Interviewer: If you could change anything about the industry, what would it be?
Jhevere: If i could change anything, i would just want the quality of the music to matter again and not be compromised by capitalist factors. Discovery algorithms on social platforms and streaming seem to create an unequal playing field for the new artis, i would like to see improvements here. I would also like to change the way that the male gaze impacts women's music careers. It's really great that there's a lot of sex positivity in the music scene, but women shouldn't have to feel pressured into selling sex appeal in order to succeed.
Interviewer: What’s next for you?
Jhevere: What's next for me? The next thing for me is to get a momentum going of sharing my music again, consistently and non stop. The hardest part is building a team and also just taking the jump to release something to the world. We're getting there.
I have a single coming out Late November/Early December titled "Already Gone".
There will be a visual on Youtube to go with the release, or it may come shortly after. There will be teasers on my Instagram/Tik Tok as the date nears.
If you want to stream Jhevere's music on Spotify or his socials click HERE!